It was a friday afternoon when me and dave were eating some tea and cake after university. On the screen a boy was pictured running through time with a loaf of bread. It was a fairly long advert and at the end we both looked at each other and smiled at what we'd just seen. Not in a gay way, but for the sheer appreciation of the quality and feel good factor of the advert. The Hovis advert is just an example of how you need to find a common ground on the type of advertising you like. I think its also important to also have different interests and styles as well to keep you creativity diverse and avoid repetition. But the core of what excites and interests you must be similar.

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