There can come a time with your creative partner where your both just shooting blanks. Your trying to squeeze out the latest, cleverest, most cutting edge campaign ideas but your both just stuck in a rut. This can happen if you've both been thinking too much about a brief, or you've been stuck in the same location for too long. There are several ways me and dave have to overcoming this problem.
1. Just write the day off, and go and do something else (only if time or deadlines allow)
2. Eat some nice healthy filling food
3. Play Football
4. Go out to town and buy items related to the brief
5. Drink lots of water, or tea
6. Eat some biscuits
7. Go round to chill and talk with mates
8. Listen to some music
Findings ways to spice up your relationship is easy, just find things you both enjoy doing that aren't necessarily related to the work your doing. This will sort both your heads out and refresh your ideas flow.
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