We would first like to start with a superb quote from The Relate Guide, of course.
'The essence of good communication is contained in 3 points.
1. Telling exactly how you feel.
2. Listening to what the other says.
3. Accepting your partners opinions and feelings when they are different from your own.
This applies exactly to your advertising relationship. For example myself and Tom were working on a brief to encourage cleaning up dog mess. I came up with what i believed to be a hilarious idea, Tom said it was rubbish, and it did in fact turn out that it was rubbish. Without this communication i would have embarrassed both of us when it came to the pitch.
Use these 3 points, talk to each other about your ideas and concepts, be honest. Listen to all ideas, it can take a while to settle on the perfect concept. As the relationship goes on it will become rarer and rarer that you don't like an idea your partner suggests.
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