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Caffe Latino...
We are currently in Caffe Latino working on our latest Peperami brief. We recommend this place, its cheap, and has nice tea. We have only decided to bring one laptop to avoid the temptation of sitting on facebook and not talking to each other, seems to be working quite well. Thats one for the guide. Although keep checking football scores, wish we were watching lancashire derby instead.
These are our first few steps in our guide to a good marriage. We hope you have enjoyed them and that they help you. As we continue with our relationship we will be updating (hopefully a few times a week) with more hints, tips and tasks. We also encourage more advertising partners to tell us what you believe makes a good advertising relationship.
Please check out more work Me and Tom have done at www.tomanddaveadvertising.blogspot.com, of course we will keep plugging ourselves as we continue this blog.
Some may say, or even many will say the best part of a relationship or marriage is sex. Myself and Tom would agree. However we do suggest not to have sex with your advertising partner as it may complicate things. This is not coming from experience.
So instead of having sex we suggest to aim for something else. What will be the climax of your advertising relationship? Is there an agency you HAVE to work for? Is there a company that you would love to do a campaign for? Work towards this, let this be your motivation. Build up a portfolio of work, put everything into this portfolio, this will be why you of all other advertisers will be chosen.
There can come a time with your creative partner where your both just shooting blanks. Your trying to squeeze out the latest, cleverest, most cutting edge campaign ideas but your both just stuck in a rut. This can happen if you've both been thinking too much about a brief, or you've been stuck in the same location for too long. There are several ways me and dave have to overcoming this problem.
1. Just write the day off, and go and do something else (only if time or deadlines allow)
2. Eat some nice healthy filling food
3. Play Football
4. Go out to town and buy items related to the brief
5. Drink lots of water, or tea
6. Eat some biscuits
7. Go round to chill and talk with mates
8. Listen to some music
Findings ways to spice up your relationship is easy, just find things you both enjoy doing that aren't necessarily related to the work your doing. This will sort both your heads out and refresh your ideas flow.
Change, Problems and Crises are part of being an advertising team that unfortunately you have to deal with. Myself and Tom have recently undergone change as we now live with each other. Obviously there is no problem in that we can now play Fifa with each other whenever we want, however it can be argued that this may be slowing down our work habits, which in turn, creates a problem. We have found the main way to deal with this is even if you are not currently in a job to treat everyday like your full time job. Work for 8 hours of the day on your portfolio, on new ideas, set yourself briefs. Try not to slack off. It can be necessary to have time apart, especially when your living with each other. During this time you will find that you can come up with new ideas alone, you don't always have to be in each others presence. Hopefully following these guidelines you will not reach crises. If you do, have a cup of tea and settle down.
This is Dave Farthing (left) he is my advertising partner. We have been best mates since 2007 after meeting at Sheffield Hallam University where we are both studying Graphic Design. Our eyes met across the room and at that moment we knew, that we could set up the most fantastic partnership, up front in attack, for our very successful football team, The Ecclesall Meerkats. We also knew that our sense of humour, likes and dislikes and heterosexual compatibility would create a fantastic partnership. Last year we took the plunge and tied the knot as an advertising team.
This is my friend, and more importantly my advertising husband Tom Park (left). I now live with him, work with him, play football with him, but never sleep with him. yet. He likes to drink tea, talk about Aston Villa and draw giraffes. Knowing who you are working with is probably the most important thing in an advertising relationship. Knowing what they like, dislike, how they work will make life with your partner much easier and much more fun.
You have to be very open with your feelings and ideas when working in a team. Being mr nice guy is all very well but if your unsure about an idea speak up and let your partner know you have doubts. Holding back your thoughts has the potential to cause conflict, and also means the idea may not reach its creative potential. communication is the key.
We would first like to start with a superb quote from The Relate Guide, of course.
'The essence of good communication is contained in 3 points.
1. Telling exactly how you feel.
2. Listening to what the other says.
3. Accepting your partners opinions and feelings when they are different from your own.
This applies exactly to your advertising relationship. For example myself and Tom were working on a brief to encourage cleaning up dog mess. I came up with what i believed to be a hilarious idea, Tom said it was rubbish, and it did in fact turn out that it was rubbish. Without this communication i would have embarrassed both of us when it came to the pitch.
Use these 3 points, talk to each other about your ideas and concepts, be honest. Listen to all ideas, it can take a while to settle on the perfect concept. As the relationship goes on it will become rarer and rarer that you don't like an idea your partner suggests.
It was a friday afternoon when me and dave were eating some tea and cake after university. On the screen a boy was pictured running through time with a loaf of bread. It was a fairly long advert and at the end we both looked at each other and smiled at what we'd just seen. Not in a gay way, but for the sheer appreciation of the quality and feel good factor of the advert. The Hovis advert is just an example of how you need to find a common ground on the type of advertising you like. I think its also important to also have different interests and styles as well to keep you creativity diverse and avoid repetition. But the core of what excites and interests you must be similar.
Task I
Throughout this blog several task will feature to help your advertising relationship grow. (Suggested by the Relate Guide of course)
All You Need Is Love
A nice easy start to our advice. Love has to feature in any relationship, be it Hetro, Gay, Bi, or just really good friend. This is not a plutonic love, like the sort you'd have for a dog or a sandwich, but a true feeling that finds your souls counterpoint in another.
Introduction
We have devised 8 easy steps to a happy working relationship. These steps were inspired by the bible of relationship advice. "The Relate Guide to Better Relationships" by Sarah Litinoff. Purchased at a bargain price of £1.99 in the self help section of a well respected charity shop.
Heat Magazine gave it 5 Stars!
"Got me through some tough times" - Cheryl Cole
"If only I'd known about this book 6 months ago" - Peter Andre
"Luckily we found this book before it was too late" - Tom and Dave
We have reinterpreted the advice given in this book, to hopefully show you how you and your creative partner can live and work a happy successful creative life together. Thankyou and enjoy.
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